Your LinkedIn profile is your 24/7 resume. Here's how to make it work harder for you.
Profile Completeness Checklist
Photo & Banner
- [ ] Professional headshot (get 14x more views)
- [ ] Custom banner image (company, personal brand, or industry)
Headline (Most Important)
Don't just list your job title. Use the formula:
[Role] | [Key Skill] | [Value Proposition]
Example: "Senior Product Manager | Building Products That Scale | Ex-Google, Ex-Meta"
About Section (2000 characters)
Structure:
- Hook — Compelling first line (visible before "See more")
- Value — What you do and who you help
- Achievements — 3-5 key accomplishments with numbers
- Call to action — How to reach you
Experience
- Mirror your resume but add more context
- Use multimedia: attach presentations, links, articles
- Tag companies and colleagues
Skills
- Add 50 skills (max allowed)
- Reorder with most relevant on top
- Get endorsements from colleagues
Recommendations
- Aim for 5+ recommendations
- Give to receive — write for others first
- Ask specific people for specific skill recommendations
Engagement Strategy
Post Regularly
- Share industry insights (2-3 times/week)
- Comment on others' posts (5-10/day)
- Celebrate team wins
- Share career lessons
Content Ideas
- "Here's what I learned from..."
- Industry trend analysis
- Book/course recommendations
- Behind-the-scenes at work
- Career milestone reflections
Recruiter Visibility
- Turn on "Open to Work" (visible to recruiters only)
- Set job preferences accurately
- Use industry keywords throughout your profile
- Engage with target companies' content
