Applying to a company that hasn't posted a job? Here's how to write a compelling unsolicited cover letter.
When to Send a Cold Application
- Dream company with no current openings
- Small companies that don't always post jobs
- After networking events or informational interviews
- When you have a strong referral
Structure
1. Explain Why This Company
Show genuine knowledge of and interest in their work.
2. Identify a Problem You Can Solve
Research their challenges (press releases, annual reports, product reviews) and position yourself as the solution.
3. Prove Your Value
Share 2-3 specific, relevant achievements.
4. Make the Ask
Request an informational meeting, not a job.
Example Opening
"I've admired [Company]'s approach to [specific thing] since [when]. As your team scales to meet [specific challenge you've identified], I believe my background in [skill] could help."
Pro Tips
- Address a specific person (research on LinkedIn)
- Keep it shorter than a standard cover letter
- Follow up once after 7-10 days
- Connect on LinkedIn before or after
- Mention any mutual connections
